Brussels just got blessed with their newest Apple outpost, but there’s something very different about this particular Apple store – it’s the very first one opened since design genius Jony Ive started his tenure as Chief Design Officer of Apple. Now the mastermind behind the iPhone will be responsible for not only the look and feel of all software and hardware products, he’ll also be handling the look and feel of all future retail locations.

There’s an early walkthrough to check out at design blog dezeen here, as well as a great feature with high-res photos at tech insider.

Check out some more pics below including Ive’s first-ever combination iWatch storage/displays and a full interior look which you probably won’t see without crowds of shoppers for quite some time.