Vice goes deep with the genius behind the world’s most meme-able frog, Pepe, who describes the rise of Pepe as “like a decentralized folk art, with people taking it, doing their own thing with it, and then capitalizing on it using bumper stickers or t-shirts.”
He’s not bitter, though…Having your creation spread to the darkest corners of the internet and all over the world probably…feels good, man.

You can check out other work by meme-god Matt Furie here